Tendency (IMPRESSION OF : David Backhem)

The Signature of Effortless Style

Redefine your daily presence with Tendency by IRAAH, a fragrance that captures the essence of modern sophistication. An expert impression of the iconic David Beckham signature style, Tendency is crafted for the man who balances rugged strength with polished elegance. It is the ultimate accessory for those who let their confidence do the talking.

The Scent Journey

Tendency opens with a revitalizing energy that feels like a sharp suit—perfectly tailored and immediately impressive. As it evolves, it reveals a warm, woody heart that speaks of maturity and class, leaving a lingering trail of classic masculine magnetism.

• Top Notes: Fresh Bergamot, Zesty Grapefruit, and Cardamom—a vibrant, clean opening that sparks immediate interest.

• Heart Notes: Nutmeg, Star Anise, and Violet—a sophisticated spicy-floral blend that adds depth and character.

• Base Notes: Warm Amber, Patchouli, and Sandalwood for a smooth, woody finish that radiates timeless appeal.

Why Tendency is Your New Essential

• The Modern Classic: A perfectly balanced scent that feels both contemporary and timeless—ideal for the man who appreciates tradition but lives for the future.

• Seamless Versatility: From a morning coffee run to a high-profile evening event, Tendency adapts to your lifestyle, ensuring you always smell like the best version of yourself.

• Understated Power: Unlike loud, overwhelming fragrances, Tendency commands respect through its refined and clean profile.

• High-Performance Wear: Part of the IRAAH collection, formulated with high-quality oils to ensure the fresh citrus and deep amber notes stay vibrant on your skin for hours.

The Experience

Tendency is the scent of a man who is comfortable in his own skin. It evokes the feeling of a crisp morning in the city or a confident stride into a room. It is fresh, it is woody, and above all, it is charismatic. If you are looking for a fragrance that reflects a balanced, athletic, and sophisticated lifestyle, Tendency is your definitive choice.

Pro Tip: To maximize the fragrance's longevity, apply Tendency to your pulse points (wrists and neck) and a quick spritz on your chest. The warmth of your body will slowly release the spicy-woody notes, creating a sophisticated aura that lasts all day.

Specifications

• Inspiration: David Beckham

• Collection: IRAAH Signature Series

• Vibe: Charismatic, Sophisticated, Fresh, and Woody

• Best For: Daily wear, all seasons, and office environments.

Master your style. Lead with confidence. Add Tendency by IRAAH to your cart today.